The Fashion Museum of Hasselt, located in its valuable old quarter, is presenting the fashion business from 1 October 2016 until 12 February 2017.
“Label it. Trademarks in Fashion” is part of Stadstriënnale Hasselt/Genk, a multidisciplinary art festival which combines art, design, and fashion. For the exhibition, they use three different sections and specific case studies prospecting identity, the system of trademarks, and the copy and counterfeit fashion industry.
This exhibition goes beyond simple fashion rules; it embraces an insightful exploration of trademarks as a legal and social construct. Hereafter are some of the questions that will be resolved upon the exhibition: What makes a brand? What goes into constructing a fashion house’s identity? The answers will be explained through masterpieces from designers’ own collections, as well as collections from Belgian and international museums and fashion houses.
“Label it. Trademarks in Fashion” links extraordinary works by designers and fashion houses including Christian Dior, Louis Vuitton, Chanel, Alexander McQueen, Olivier Theyskens, Fendi, Dries Van Noten, Maison Margiela, Balenciaga, Vetements, Moschino, Christian Wijnants, Missoni, Ann Salens, and many more.
For further information, you can check out the museum’s website here.