Is Belgium a good market for the fashion industry? Should I set my shop in this country? To consider and reflect about those issues can be the key when deciding whether to enter or not the Belgian market.
Belgium is a proper country to test your business model in the fashion industry. In the first place, it is a small country, which implies the existence of some advantages in the distribution and the logistics: it takes just 3 hours in train travel the country from north to south. Belgium has a 30.000 square kilometer area, something that can result residual if we compare it with the more than 80.000 square kilometers of the Andalusian region in Spain, as an example.
Similarly, the multiculturality and the multilingualism of Belgium make of it the ideal country to start an internationalization process. The style of our brand does not really matter, due to the heterogeneity of this country. The case of Brussels is even more special, where a third of its population is not from the Belgian nationality; a factor to consider when settling in Belgium.
As it is a country with three official languages (French, Dutch and a small German community) to begin with Belgium would make our way to other near markets easier, like the German or the strong French market. Thus, to penetrate in Belgium can result simple and provides us with better perspectives and results in the long run.
Moreover, as shown before, the fashion industry is in a mature condition, where a vast number of international brands is concentrated in Antwerp and Brussels. As an example, in Brussels we can find more than 200 international brands.
Thanks to the excellent situation of the market ant the importance and tradition of the fashion sector in Belgium, diverse organisms work together to confirm the country as a cutting-edge market in this industry.
The commercial development agency from the Brussels-Capital region Atrium.Brussels implements different services of which any company could benefit:
- Atrium explores the commercial tendencies of the city of Brussels. As an example, the new tendency of the pop-up stores.
- Atrium guides you on the election of the store, the business model, the choice of the neighborhood, etc.
- Lastly, Atrium can also be in charge of the promotion of the new store.