The 65th MBFWM adds new participants, who will help reinforce the event’s leading position as a showcase of Spanish fashion design and creativity. Among them is recently-appointed director Charo Izquierdo, who has worked as a fashion editor for years.
MBFWM also adds three big names in Spanish fashion, who are taking part in this important event for the first time: Custo Barcelona, Marcos Luengo and Menchén Tomás. On the whole, 42 Spanish couturiers or firms and one designer from abroad are showing their creations and the latest trends at the catwalk shows on schedule at IFEMA from 17 to 21 February.
Among them we can mention top brands or designers like Ágatha Ruiz de la Prada, Maya Hansen, Francis Montesinos, Ion Fiz, Andrés Sardá, Roberto Torretta, Ana Locking and Hannibal Laguna.
MBFWM is sponsored by leading brands from different sectors of the fashion industry. This year, it hit a record high of 24 sponsors, 33% more than in 2016.
In its past edition, staged in September 2016, MBFWM attracted as many as 50,048 people, who enjoyed the collections presented by participating designers and brands.
See Now, Buy Now
Roberto Verino was back in Madrid’s biggest fashion event with a catwalk show at Real Casa de Correos in Puerta del Sol, where he introduced his new collection in a ‘See Now, Buy Now’ show, a format that MBFWM adopted for this year as well.
The ‘See Now, Buy Now’ model was introduced five years ago by María Escoté. Since then, it has been adopted by more and more brands to meet the need of consumers who want to get quality designer clothing hot off the catwalk.
A space for emerging talent
As in previous editions, MBFWM leaves the final day to emerging fashion designers. This time, there will be 15 young designers (9 of them home-grown talents) showcasing their collections at the Samsung Ego showroom, in Cibelespacio.
MBFWM side activities, taking place in various locations in Madrid, include seven catwalk shows – by Jorge Acuña, La Condesa, 44Studio, Pepa Salazar, Palomo Spain, García Madrid and students from the University School of Design, Innovation and Technology (ESNE)
Fashion on the streets
In addition to MBFWM, from 13 to 21 February, Madrid es Moda will take the work by top Spanish designers to the streets in the form of exhibitions, shop window designs, cultural and culinary tours, meetings, talks and shopping sessions, among other activities.
Source: Marca España